Beaujolais Nouveau Day is commemorated on the third Thursday of every November. This year it will be celebrated on November 18. It is a national festival observed to honor the two-month-old Beaujolais Nouveau red wine. The day marks the celebration of the wine, its region, and its release. As per the law of France, the wine will be released at 12.01 a.m., just weeks after the wine grapes have been harvested. On this day, parties will be held throughout the country.
History of Beaujolais Nouveau Day
The celebration of the day was started in the year 1970s, but only in 1985, Beaujolais Nouveau’s release date was changed officially to the third Thursday in November. Beaujolais Nouveau is a unique variety of wine created from the delicious jewel-like Gamay grapes grown in the Beaujolais region of France. The Beaujolais Nouveau will be released on the third Thursday in November, and there will be a competition to get the first bottle released for sale. For several years, the wine was only a local affair, and it changed in 1951 with the support of wine marketing wizards. They wanted to look out how to earn the Beaujolais wine harvest more profitable and the wine more internationally recognized. So they decided to release the wine in the middle of November. Moreover, they started an annual race to witness who could get their Beaujolais Nouveau to the Paris markets first. The competition becomes very popular among the media, and the release of Beaujolais Nouveau was a full-blown national event by the year 1970. From then, the day and the wine become very popular throughout the world.
Facts about Beaujolais Nouveau
- It is a fruity and young red wine which is released for sale at every year on the third Thursday of November, on the stroke of midnight. The unsealing of the bottles is marked by parties, fireworks, and other celebrations.
- The release on Thursday was intended “to bring about a more festive celebration“, as people can celebrate up to the weekend.
- The wine belongs to a classification of wines called “vins primeurs” (the wine which sold in the same year of harvesting, not long after finishing fermentation).
Other Celebrations on November 18
November 18 is also celebrated as
How to Celebrate the Day
The best way to celebrate the day is by getting yourself a new bottle of Beaujolais Nouveau Wine and sharing them with your friends and even with co-workers. The day is a perfect day to kick off the holiday season, giving you a perfect excuse to meet with friends and family and get into the holiday spirit. Post pictures and share your thoughts on social media about the day by using the hashtag #BeaujolaisNouveauDay.
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