National Pet Rock Day is celebrated on the first Sunday of every September. This year it will be celebrated on 3rd September. Pet Rocks are smooth stones from Mexico’s Rosarito Beach. They were sold like live pets, complete with straw in custom cardboard boxes and breathing holes. During the Christmas season of December 1975, the fad lasted about six months, ending after a short increase in sales. Although by February 1976, they were reduced due to lower sales, Dahl marketed 1.5 million Pet Rocks for $4 each and became a millionaire.
History of National Pet Rock Day
In April 1975, Gary Dahl adapted to his friend’s complaint about their pets in a bar in Bonny Doon; this gave him the idea for the entire “pet” rock. A rock would not need to be walked, bathed, fed, or groomed, and it would not die to become sick. Dahl told the perfect pets and joked about it with his friends. He took his idea seriously and drafted an “instruction manual” for a pet rock. His biggest expense was the manufacturing of boxes and die-cutting. The rocks only cost a penny each, and the straw was nearly free.
Other Celebrations on September 3
September 3 is also celebrated as
How to Celebrate the Day
Celebrating National Pet Rock Day is simple and easy. The text was full of puns and gags that referred to the rock as an actual pet. Rosebud Entertainment currently operates the United States trademark rights to the Pet Rock. The resources include graphs, badges, and resources on what steps to take to boost Pet Rock Day’s visibility. You can use the hashtag #NationalPetRockDay to post on social media.
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