Fashion Revolution Day
Fashion Revolution Day is celebrated on April 24 of every year. Fashion Revolution Day marks the anniversary of the 2013 Rana Plaza building collapse where 1133 peoples have died, and over 2500 were injured. Fashion Revolution is a non-profit global movement with teams in nearly 90 countries around the world. It campaigns for systematic reform of the fashion industry with an aim on the need for greater transparency in the supply chain of fashion.
“Fashion is not just about trends. It’s about political history. You can trace it from the ancient Romans to probably until the ’80s, and you can see defining moments that were due either to revolutions or changes in politics.” – Daphne Guinness
History of Fashion Revolution Day
Fashion Revolution Day was created by Carry Somers and Orsola de Castro in response to the Rana Plaza Disaster in Bangladesh in 2013. In the UK, they worked as fashion designers for nearly two decades and saw the factory collapse could act as a catalyst for the change in the industry. On 2014, 2015, 2016 lot of peoples around the world called on the brands to answer the question of “Who Made my Clothes?” The hashtag #whomademyclothes was the no.1 global trend on Twitter. The first Fashion Revolution Day took place on April 24, 2014, and the hashtag #insideout was the no.1 global trend on that day. On April 24, 2015, the second Fashion Revolution Day happened, and the global reach of the online news and broadcast media was 16.5 billion. The Youtube video the 2 Euro T-Shirt had over 6.5 million views and won a Cannes Lions award. The third Fashion Revolution Day was commencing with Fashion Question Time at the UK Houses of Parliament.
Other Celebrations on April 24
April 24 is also celebrated as
How to celebrate the Fashion Revolution Day
Celebrate the Fashion Revolution Day by asking questions “Who Made My Clothes?” on the brands. You can use the hashtag #whomademyclothes to call on social media. Encourage the students to ‘Be curious, Find Out, Do something’ about #whomademyclothes. On that day several events related to ethics, sustainability, and transparency in the fashion industry will take place around the world, and you can participate in those events. Post pictures and share your thoughts on social media about the day by using the hashtags #whomademyclothes or #FashionRevolutionDay.